‘Make in India’ campaign
For long, India has been projected as an elephant compared to the Chinese dragon and Asian tigers. But that could change, if the government’s ambitious branding campaign to make India a manufacturing hub works.
Launched on Thursday, the ‘Make in India ‘campaign seeks to replace the stately and steady elephant with a lion exuding power and vitality.
The campaign’s focus is not just on attracting foreign investment but also getting homegrown business houses, many of whom have invested overseas, to return to Indian shores and create jobs.
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